As an epicenter of technological innovation, our region has grown into a hub of diverse creativity, influencing rapid changes within our digital marketing landscape.
Join us on May 9, 2018 to celebrate the 13th Annual MarketMix 2018 Conference. This one-day live event brings together the best and brightest digital marketing innovators in the Pacific Northwest - You won't want to miss this year’s event!
Become an AMA Member and join the largest network of marketing professionals in the Puget Sound Region.
Your full-day pass includes:
- Early morning hot breakfast - coffee too!
- 10 Keynote Speakers
- 30 Knowledge Experts
- Access to 40+ marketing leaders up-close and personal
- Network and connect with 300+ attendees
- Learn from our sponsorship partners and exhibitors
- Enter to win door prizes and promotional give-aways
7:30 - 8:30 a.m
Breakfast and Networking
Breakfast and Networking
Rise and shine, get here early and enjoy a hot meal to kick off your day. An assortment of hot plates plus fresh fruits and of course, Northwest coffees to wake you up!
8:30 - 9:40 a.m.
Digital Media Professor
Director of Digital Marketing
As an epicenter of technological innovation, our region continues to invest in new ideas that drive rapid change. While new companies bring opportunities for growth, how do we adapt to a constantly evolving digital marketing landscape?
This year, we bring you our top universities and educational institutions to garner their insights and vision for the future of education - impacting future decision makers, business professionals and companies here in the Pacific Northwest.
Join us as we explore how Transformative Learning helps us to adapt to change, become part of the conversation and influence your career as a digital marketing professional.
9:40 – 10:00 a.m.
Coffee and Chat
10:00 – 11:00 a.m.
Morning Sessions I
What is a Modern Brand?
The word brand can conjure up ideas about logos, typography and big-budget "awareness" campaigns. Modern brands are those that put emphasis on building for users, not just buyers. That means having a brand purpose that is actively drilled into your product development and design, your customer service, and your culture - not just sales and marketing.
During this session we'll talk about both a brand strategy point of view on how to get clear on your purpose, how to identify purpose gaps in your company that can detract from customer loyalty and evangelism, and how to drive the notion of brand deep down into your product.
A Marketing Story: Seattle is a Hockey Town
GreenRubino and Oak View Group will share the marketing story behind the campaign to bring the NHL to Seattle and the moment of truth that occurred in just 720 seconds on March 1st.
Amplifying Your Marketing Strategy with Branded Content
The marketing journey continues to change, requiring companies to adopt new methods to promote their brands and refine how they identify and target prospects to convert to buyers.
Gain valuable insights and learn from our top experts as we understand how they cope with a constantly shifting marketing and communications landscape, and the role that branded content and native advertising are playing in driving results.
What's Your Story: Brand Building From the Inside Out with Video
How do you differentiate your brand with effective storytelling? One of the most effective ways is through creating video that accurately represents your company and connects with your target audience in a meaningful way.
When it comes to video there are a lot of variables. From storyboards, shoot locations and interviews, to editing, music, voice-overs and post-production. Learn how video can effectively bring your story to life, and learn what choices can help you get the most out of your investment. Hansen Belyea and Hand Crank Films will offer insights to help you navigate the process.
11:00 – 11:15 a.m.
Break and Open Networking
11:15 – 12:15 p.m.
Morning Sessions II
Why Customer Experience Strategy / Design Matters to Your Organization?
Customers are demanding a better and integrated experience when they interact with brands. Brands shifting from a channel-focus to a CX focus are starting to see customers that are more likely to purchase, recommend products and services from that company.
Learn approaches and strategies to applying a CX lens to your work and bring this methodology to your organization.
Head of Marketing Comm
Senior Social Content Strategist
Taking Advantage of Social Video Marketing
As social networks continue to become more important as a resource and destination for brand content and brand decisions-making, video consumption will continue to grow exponentially. For brands to take advantage of the huge opportunity that social video represents, they need to quickly and easily develop and adapt their video content across all social networks. Join Lucy Hitz from Simply Measured, a Sprout Social Company, and Jen Joyce from Woogdoody as they discuss how to make the most of this opportunity.
Vice President & Managing Director
Lux Insights - Seattle
VP of Marketing
Customer Insights - Are You a Doting Helicopter Dog Owner?
Dog owners are not created equally. And when it comes to needing dog services like boarding, sitting, or walking, their needs, motivations, and drivers can vary dramatically.
Join Jay Levinger from Lux Insights, and Halle Hutchison from Rover.com, as they discuss how developing and implementing a strong dog owner customer segmentation strategy through segmentation research and insights have helped to focus and shape marketing, messaging, product development, and go-to-market strategies throughout Rover.com.
The State of Love and Trust (with apologies to Pearl Jam)
The State of Love and Trust is not just a brilliant song by Pearl Jam and part of the soundtrack to Cameron Crowe’s hit movie Singles, but as DNA’s Alan Brown and Chris Witherspoon explain, Love and Trust are the two most essential ingredients to successful marketing today.
And unfortunately for brands, marketers – and politicians – Love and Trust are in short supply. Consumer trust is at an all-time low. And without trust, there can be no love. Which means consumers will continue to flirt and cheat on the brands they once could not live without.
Alan and Chris bring insight into how successful brands are able to keep the flame burning with ideas that delivers passion, love and profit. They discuss how to uncover shared values that build stronger and more lasting bonds, and the principles brands can leverage to build trust and love with today’s consumer.
12:15 – 2:00 p.m.
Luncheon & Keynote
Embracing a Culture of Design Thinking and Innovation
Customer Experience isn’t just a buzz word anymore. It’s an imperative for organizations in any industry to compete and remain relevant. But, to really focus on the customer, organizations are needing to change the way they think, organize themselves and get work done.
Design thinking – using empathy and experimentation to solve problems – along with other means of driving innovation across an organization are emerging. This panel discussion brings together experts from financial services, public sector and healthcare to discuss the ways in which organizations are using design thinking to drive innovation that enhances the customer experience.
2:00 – 2:15 p.m.
Break and Open Networking
2:15 – 3:15 p.m.
Afternoon Sessions III
Rebecca Gerben Mehta
Sr Director of Product Marketing
Intuition vs Automation: How AI/Machine Learning Can Impact Your Marketing
When is it time to include AI or machine learning in your marketing technology stack? As brands begin to amass large quantities of data what tools are best to use the data to create the best customer experience? Hear from marketers and technologists how and when it’s time to get started.
Driving ROI from Social Media
Are you pouring tons of resources into your social media efforts without achieving positive results? Do you cringe every time the question of social media's ROI comes up? In our panel, we'll discuss best practices for driving ROI from social media. We'll cover how campaigns have worked for both for consumer brands and non-profits. We'll examine effective daily content strategies. And, finally, our team of experts will take questions in an effort to help you and your brand start gaining traction in the crowded arena of social media.
How Gen Z is Changing Everything and Everyone, Including You!
Gen Z has found their voice in activism and purchasing power, and are just starting to make an impact in the workforce. 70 million strong and influencing close to $200 Billion in annual spending, Gen Z is poised to rival Millennials for our attention.
Entrepreneurial, resilient, driven, and interconnected, this generation of digital natives is already having an impact on every facet of our society. This fast paced, interactive session will help you understand Generation Z - who they are and how they behave – and how they are changing the rest of us.
Director of Client Services
Head of Marketing
Digital and Integrated Marketing
PEMCO: A Cross-Channel Success Story
Join as we break down the “secret sauce” behind our digital strategy and customer journey across SEM, Social, and Programmatic Display. Curious how PEMCO Insurance is able to thrive in the most competitive vertical? We’ll walk you through the customer journey across channel and device while showing how we leverage a powerful PNW brand to yield excellent results.
We’ll provide a high-level break down some of our major testing successes (and failures!) to inspire ways that you can nurture your own potential customers, drive the results you want, and grow your brand.
3:15 – 3:45 p.m.
Mix and Mingle, Door Prizes + Give-Aways
3:45 – 5:00 p.m.
Chief Marketing Officer
Space Needle and Chihuly Garden and Glass
The Future is Virtually Here:
Using Virtual and Augmented Reality to Create More Compelling Customer Experiences
Developments in virtual and augmented reality (VR/AR) now give marketers exciting new opportunities to extend the reach of their brands as well as increasing the depth of experience they can offer their customers. In this panel discussion we will cover:
- Examples of how VR and AR are currently being used by brands today.
- How customers interact with this technology and how to develop more compelling experiences.
- Ways to use VR and AR to evaluate and create new marketing ideas.
- Differences in applications for B2C and B2B companies.
- How to start building a VR/AR plan for your brand.