Listen to Alan talk about digital marketing and how ad agencies are addressing today’s digital marketing challenges.
Alan began his career in consumer marketing and advertising at Procter & Gamble, followed by Pepsi-Cola. After working on the client-side of the business, Alan took a senior position with a Midwest communications agency leading strategic planning and marketing work for Sheraton Hotels, MasterCard and American Express Publishing. In 1998, Alan co-founded DNA Seattle with the goal of leveraging consumer insights into great creative campaigns. Over the past 16 years, the agency has grown to one of the largest independent advertising agencies in the Northwest with more than 40 employees. Alan’s current role is to secure and foster long-term, productive relationship with clients – and DNA is proud to have an average client tenure of 10 years. DNA has also been recognized by the Puget Sound Business Journal as one of the Fastest Growing Private Companies.
Some of DNA’s signature Northwest-based clients include PEMCO Insurance, BECU, Alaska Airlines, Group Health, Puget Sound Energy, Nordstrom and the National MS Society. Originally from the Midwest, Alan relocated to Seattle over 20 years ago. He has two children, and in his spare time serves on the Board of Trustees for the National MS Society and volunteers with Stolen Youth, an organization fighting human trafficking in Washington State.