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Speakers


MarketMix2018 features a diverse line up of marketing experts with over 30+ speakers on our agenda confirmed.

Please join us for a full-day of inspiration and learning while you connect with top industry thought leaders at this live one-day event. 

Don’t Miss this one-time event!

  

  • Kyle Barber

    Digital Marketing
    Program Chair

    Bellevue College

    Biography

    Kyle is a business strategy leader, who has focused much of his career helping Fortune 500 corporations think about data capture, measurement, and demonstrating performance. He helps clients identify which marketing efforts impact total ROI and customer lifetime value, then uses the data points to facilitate brand and product innovation.

    He is also a digital platform evangelist: helping brands think about social media or mobile devices in conjunction with event marketing, retail, TV programming, etc., to have conversations with consumers. Kyle can develop a vision, lead its implementation, benchmark and measure its success every step of the way, and optimize continuously to guide the larger brand story.

  • David Bauer

    Partner

    Hemispheres

    Biography

    David Bauer has spent over twenty years exploring human perceptions and behaviors and their implications for business strategy. He strives to understand how both rational and emotional elements factor into people's decision making. Based on this approach, he founded the consumer insights agency Hemispheres in 2003. Hemispheres is based on energetic Ballard Avenue in Seattle.

    David and Hemispheres offer a full range of qualitative and quantitative research methods as well as ideation, user experience and business strategy. He has also held positions at Q2 Brand Intelligence, Publicis Advertising, Tattoo brand consulting, Morla Design and KQEDfm. He is a board member of the Puget Sound Research Forum and a member of the research association QRCA and the American Marketing Association.

  • Joshua Dirks

    Co-Founder and CEO

    Project Bionic

    Biography

    Joshua is successfully taking big ideas to the masses through highly integrated marketing plans that engage the potential client in well thought out sales processes. No longer can marketing and sales exist in separate silos and expect to be successful.

    He specialties in all types of online marketing including SEO, PPC, Viral, Email, Mobile, Cause, Online Radio and Invitational marketing. Additionally understand traditional radio sales and marketing. Sales management, recruitment, training, contract negotiation, and strategic planning.

  • Chris Donaldson

    Executive Producer

    Hand Crank Films

    Biography

    Chris has spent the last six years at Hand Crank Films helping people tell powerful stories through film. As Executive Producer, he has developed new strategies for video to grow brands, audiences and distribution channels for companies like Amazon, Intel, Farmers Insurance, the Department of Energy and many more. He is also a semi-finalist in the Nicholl Screenwriting Awards, and Grand Prize Winner of the Script Pipeline Award for his script ‘Fuel’, which was later optioned. Before Hand Crank Films, Chris led the marketing team for film distribution company Liberation Entertainment promoting properties like The Avengers and  X-Men. He also co-founded the streaming media company RadicalMail, which during Internet 1.0 was named a ‘Top 40 Marketing Innovation’ by AdWeek.

  • Deb Escher

    Director of Creative

    T-Mobile

    Biography

    Deb is a dynamic marketing professional with 20 years' experience in Consumer and B2B brand strategy, digital & social content marketing, eCommerce, marketing communications, events, UX and creative services teams in both corporate and advertising agency environments. Having worked for Fortune 500 brands and small start-ups alike, Deb has the experience to deliver C-level presentations and the entrepreneurial spirit to dive-in and deliver results.

  • Jay Levinger

    Vice President & Managing Director

    Lux Insights - Seattle

    Biography

    Jay Levinger leads the Seattle office for Lux Insights, an independent market research firm that offers a full suite of qualitative and quantitative solutions. Jay has extensive market research, marketing strategy and strategic planning expertise working with brands like Procter & Gamble, Johnson & Johnson, Kimberly-Clark, Microsoft, and HackerAgency.

  • Karen Olson

    Chief Marketing Officer

    The Space Needle and
    Chihuly Garden and Glass

    Biography

    Karen is Vice President of Marketing for the Space Needle and Chihuly Garden and Glass. Karen focuses on continuing to elevate the customer experience and continuing to strengthen civic connections that make these destinations part of the very fabric of the city.

     

    Most recently, Karen has received national attention for launching a series of new digital experiences at the Space Needle to help keep the landmark experience tech-forward, in the news, and more importantly, in the hearts and minds of its guests. These digital experiences use augmented reality, virtual reality, and cleaver interactive development design to continue to ignite the imagination of what’s possible and keep the Space Needle’s experience futurist.

     Previously, Karen was a marketing consultant for T-Mobile and Microsoft and past president of BuzzBee Company, a strategic marketing firm serving some of the top brands in the region. Prior to consulting, Karen held senior marketing positions at local Seattle technology startups, and began her career working at some of the region’s leading public relations agencies, including Evans Group, now Publicis.

    Karen received the Corporate Leader of the Year by the Greater Seattle Business Association in 2014; and she was selected as a “40 Under 40” honoree by the Puget Sound Business Journal in 2008 as one of the region’s up-and-coming leaders. Karen has also served on the executive board of the Puget Sound American Marketing Association, helping build awareness and community within the Western Washington marketing industry. She has also been a member of Vistage, the global chief executive leadership organization, and Pathwise Leadership Development, a regional executive training program.

  • Rachel Reiber

    Alliance Manager

    Slalom

    Biography

    With expertise covering the globe Rachel is a go-getter and strong leader. Whether it be running a project or building a marketing strategy she gets the job done and brings people together along the way. She naturally can see the big picture and talk at the executive level and the next minute drop into the weeds to sort out the details. She is very passionate about providing sustainable solutions for her customers while having fun doing it.

    More specifically she has over ten years of consulting experience that has covered a variety of industries and skills. Most recently she has been helping clients to plan marketing strategies, implement eCommerce solutions, define social and content strategies and run various projects and programs.

  • Shannon Riggs

    Partner

    LANE, A Finn Partners Company

    Biography

    Shannon has more than 17 years of experience in strategic internal and external communications, crisis communication, digital media, public affairs, mergers & acquisitions, regulatory communications, experiential marketing, culture campaigns, events, product launches and social activism. Her portfolio includes a broad array of B2B, consumer products, finance, food and beverage, health, technology and tourism brands, including: 10 Barrel Brewing Co., Adventist Medical Center, American Lung Association in Oregon, Balanced Body, Chloe Wine Collection, Cupcake Vineyards, E. & J. Gallo Winery, First Republic Bank, The Grand America, Grass Seed USA, Integra Telecom, Miller Nash LLP, Omission Beer, Orchard Supply Hardware, Redhook Brewery, Save-A-Lot, Travel Oregon, Travel Portland, Umpqua Bank, Wacom, Washington Federal Bank, Widmer Brothers Brewing and ZAGG.

  • Ryan Risenmay

    Digital Marketing and Communications
    Educator and Director

    Washington State University

    Biography

    I am an instructor and consultant of digital content strategy and social engagement for the Edward R. Murrow College of Communication at Washington State University. I advise students on entrepreneurial communications, marketing strategy, and international business.

     

    With over 20 years in digital marketing and corporate communications in the high-tech, media entertainment and telecommunications industries, I work hard at designing, implementing, interpreting, and improving business tactics that can facilitate real audience engagement and measurable impact.

    Specialties: strategic planning, brand development, integrated B2B and B2C communications (online/social marketing, SEO, CRM marketing, online advertising, PR, etc.), small/startup and enterprise-level program management, and channel marketing program support

  • John Rubino

    President

    GreenRubino

    Biography

    GreenRubino is an integrated creative and marketing firm. More than 30 years of experience, growth and results have established GreenRubino as one of the Northwest’s most successful and respected agencies. John and his agency serve top regional, national and international clients. Those clients include BMW, Columbia Bank, Microsoft, Seattle Cancer Care Alliance, IBM Watson, Washington State Wine and Redhook, to name a few.

  • Julie Smith

    Principal
    Retail & Consumer Products

    Point B

    Biography

    Julie Smith brings a 21st century perspective to her work as a consultant and speaker.  Her extensive background in developing intuitive and effective customer experiences and her ability for integrating cutting edge digital technology has brought extensive recognition for her success in helping her clients create engaged and loyal customers.

     

    Julie’s extensive experiences in the retail, online, and technology sectors for GE Retail Financial Services, IBM, SuperMedia, AVVO and her work at Point B as a principal in its retail practice has provided her a deep understanding and opportunity for harnessing the forces of change and advances in technology to successful practices and outcomes for her clients.   Her research on how different generations influence the marketplace and buyer decisions has provided special insight to clients on what they have to change to attract and retain loyal customers and how their executives and associates need to change to make it happen.

    Julie received her BA in Mathematical Economics from University of Michigan and her MBA from the MIT Sloan School of Management.