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Pause: Taking Time to Consider Your Video Strategy

Ron Hansen, Principal & Design Director, Hansen Belyea
Brianna Home, Principal & Strategic Director, Hansen Belyea

When it comes to telling your company’s story, engaging your audience, and driving sales, there’s no more powerful medium than video. In this era of information overload, video content is favored by customers and loved by search engine algorithms. One study finds that by next year, video will account for 69% of all consumer internet traffic. Another finds that one minute of online video equates to around 1.8 million written words.

But all video isn’t created equal, and it’s most definitely not one-size-fits-all. Whether you’re a small business or a corporate behemoth, it pays to hit pause—and develop a solid strategy—before you hit record (and open up your pocket book). Effective video strategy starts with some simple, yet surprisingly challenging questions: Who are you as an organization, and what exactly do you want to get from your video investment?

They talked about how to answer these questions and many others at our MarketMix with Angie Thain, VP of Client Relations at TailoredMail, along with Ali Mohsenian, founder and partner of Arc Media.

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